Personalized Coffees and Prestige Skincare: Consumers Are Buying Premium Products Despite the Cost of Living Crisis
“As we create more premium beverages, it becomes more difficult for customers to replicate them at home and we believe this contributes to the concept of trade down,” said Starbucks Chief Financial Officer Rachel Ruggeri. , to CNBC’s “Squawk Box” on August 3. Gary Hershorn/Contributor/Getty Images Personalized coffees, “prestige” skincare, and “elevated” sauces and spreads …